Athar's Blog

              As Professor Kelsey greatly said " AI will have a significant impact on the job market.  This is so true, as a finance major, I want to be come a trader, however they do not need any finance majors because they have computers that were implanted algorithms.  Top companies like Goldman, Bank of America, Meryll Lynch hire computer science majors to develop codes and trade strategies for their AI so they make the most bank of the money.  Especially in the United States, AI has been leading.               Even in fast food industries like at McDonalds and Taco Bell, they have technology where the machine the order and there is no need for any team members in the front.  In the military, they have automated drones capture specific footage, or have types of machines and AI placed that can sense any types of national security threats to America.  My uncle who works at the Pentagon, wh...

           Google AdWord is so powerful , that it can change a small company that has little to no profit, to a company grow 5-10 times as much growth.  That doesn't necessarily mean that every company that uses Google AdWords will succeed, and sales still might be slow,  but without a doubt the cost efficient trends that allow AdWords to be used surly is amazing.  AdWords is not only used for growing a company, or increasing sales, but rather companies can analyze it for research and testing.  Companies can run their ads and see which ones are the most successful, and it can be used to determine different types of ads.         In conclusion, the industry we are in, marketing does not have to be forced, and go to door to door.  You can pay for services such as Google AdWord that track , optimize your campaign, and check up on its ROI.  I personally if I had a own business I would definitely use key pe...

           As I mentioned in previous blogs the importance of keywords is so vital to a Campaigns success. In this blog I shall go into a deeper depth, and give practical advice on how to use them strategically and make the most out of them.  With that being said, there are numerous analysis, so I shall do my best and try to explain all of them.           The first and most important thing to do is think like a customer.  A business owner and a customer think completely opposite and sometimes the most successful types of businesses succeed in their industry because they know that instead of posting their product as it is, they search up things like a customer want such as " pink running shoes " and make their keywords detailed enough unlike general terms.             The second thing to do is sometimes  make " target keywords ".  Yes like I mentioned in the last paragraph is t...

          We must constantly review our campaign, whether it be every day, per week, or even once a month.  It is vital for us to keep track and understand the success and failures of our business.  The first thing we should look at is our time frame.  We want to see when was our ad the most popular.  Could it be Friday nights? Could it be the weekend, we will never know.  Sometimes we might want to see day vs. night so setting a time frame is very important.  The reason for this is you can analyze different trends and see how many clicks happened, amount spent on this day vs that day.  The beauty is that their are many different types of options that can be done in scenarios.  However this is only just the beginning.          Google not only lets you monitor the campaigns through clicks, but can go into details of specific ads and keywords, so if few keywords are not working you can get rid of t...

           Budgeting can get you a long way, and having the right practices for Bid adjustments is for the start.  At the end we want to be able to spend enough and meet our goals of getting enough attention on our website, but without going too overboard.  As I mentioned in the last few blogs the campaigns have different intents and goals, so when analyzing your big adjustments you must be sure of your goals and what you are trying to get out of it.  Are you trying to sell a product at specific times, get noticed during a target audience, or do you just want genuine brand exposure.  Going off of that is if you want to use the Smart bidding, where Google machine optimizes the time, location, audience, basically allowing the owner to bid exactly at the right price.            Going off of that, Google allows us to manage the bids that are made, from where, type, location, and properly sets limits.  One...

            In today's blog we will be talking about the Adword Help Feature which is a very helpful tool that Google has, because Google Adword is not the easiet thing to use.  The tab basically has numerous amounts of information on information that can help better inform the user that uses this platform.  I will go over some of the things you can learn from there.  The first is connecting your keywords with business goals.  It's crazy to think that few keywords can make all the difference between a successful campaign and not.  One must analyze which keyword is parallel to the objective of the ad.  If one does not hold that accountability then they should change the keyword and find something else.              Another thing the Help feature does it gets rid of the useless keywords and analyzes which are the most beneficial to you.  Sometimes having less keywords is better than having...

               Last week we talked about what it is like being certified with Adwords/Analytics and the benefits it brings.  This week we will talk about the pros/benefits of having Adwords in someones business.  Let's face it, everyone around the world might not know who Michael Jordan is, but someone has probably told them that if they don't know who he is, they should GOOGLE it, and surly they know what Google is.               If Michael Jordan wanted to see how many times his name is searched up in ads, videos, his company and so forth, he came to the right place cause Google Adwords allows you to measure the market performance.  Michael can see how many people clicked on his site, saw his site, which day/hour, which keywords were most important he would be able to know. Another tool Jordan can use is, if he wants to see in specific regions, who is looking at his shoe company, or st...

     In life, I learned it is always the small things that can make the biggest differences.  Being certified in Google AdWords/Analytics can boost your resume, help you find a better job, and displays that one is serious of marketing with Google.  By being certified, you must know how to do many things like using extensions, analyzing the best case scenario.  While you are not guaranteed a job by being certified in AdWords/Analytics , you gain a major competitive edge on your competitors because most likely after you get certified, you will continue to use the skills you were taught.  As they say " the more you practice something, the more experienced you get ".           Another beauty is that taking these exams are completely free.  You can take these exams any time you'd like.  This leads to something else.  Google is a big name and if you are certified in something that has the word Google in it, it will g...

          In this chapter, I learned about the strategies of  campaigning and learn how to create a campaign.    Now for those who forgot, a campaign is can be a related ad groups that is used to organize products/services/ and other things that you offer on the google website.  The campaign is to allow customers to visit your website.  Campaigns can have different uses, for example one can be used to increase the click through rate , so more people com to the website, while another can simply be just pure brand exposure. What i s really beautiful about this service is that you can contact Google Adwod support through email , chat or call for general advice.  This helps because if your campaign ad does not go as always, you can improve and try new things.           Even better is that once a campaign has been ran, Google itself will help offer helpings, and findings to improve your campaign besides the tool...

Callout extensions is an extremely useful way of utilizing what the company has to offer.  In short, it allows the consumer to see the company, the website, and a small bio of what it is suppose to look like. Call outs are an ad on because they can make the ad longer and can get more attention of the viewer.  Examples are like below, where they include Free shipping, 24-7 customer service and price matching.  This makes it competitive compared to other companies who do not have those things in.  Without a doubt AdWords call out extension is a no brainer and everyone should use it.  By allowing 3-4 bullet points with a 25 character max for each bullet, as a campaign creater you can use this to advertise and explain things like " special offers " " product benefits " and features.  A lot of times when similar companies have the same types of ads, it comes down to the ad's quality score and that is what is determined in the ranking of where they should...

          There are many ways Google allows the owner of a campaign to monitor their profit/loss, amount of times their link has been clicked and so forth.  The first tool it gives is the ability to check a specific number of days ( range ) that the ad has been clicked.  This helps analyze on a bigger scale if the service/product was more popular during months, seasons, specific holidays, or even on a micro level such as weekends were more popular and a specific period of time such as night.  The reason this is beneficial is because many people do not have time to check their campaigns every day.  Sometimes once a week, once a month, and this tool is beneficial to those who don't have time to check every hour and so forth.         The next tool is the Clicks/CTR.  Every person posting an ad wants to know how many people have clicked on their website.  CTR allows to see how many people clicked on your ad, and ca...

           As easy as it sounds, launching a campaign on Google takes lots of time , and precise details. to make it perfect.  The purpose of  Campaigning is to  help those market in any sorts of field such as  business, politics, salesmen,  and so forth.  The first step of a Campaign is deciding who do you want to target.  The campaign has to be detailed from the point of age , economic/social class,  time of day,  which parts of the world, start and end date of the campaign, specific keywords and so forth.  The goal of the Google AdWords Campaign or best strategy to have the most success is to look at it from the perspective of a potential customer.  Ask questions like " what would they search for " , " what exactly would they type " and so forth.         Now, one must remember that when launching a campaign, Google will ask for compensation.  Depending on the k...