Week 4 - MKTG 349 - Launching a Campaign

           As easy as it sounds, launching a campaign on Google takes lots of time , and precise details. to make it perfect.  The purpose of  Campaigning is to  help those market in any sorts of field such as  business, politics, salesmen,  and so forth.  The first step of a Campaign is deciding who do you want to target.  The campaign has to be detailed from the point of age , economic/social class,  time of day,  which parts of the world, start and end date of the campaign, specific keywords and so forth.  The goal of the Google AdWords Campaign or best strategy to have the most success is to look at it from the perspective of a potential customer.  Ask questions like " what would they search for " , " what exactly would they type " and so forth. 

       Now, one must remember that when launching a campaign, Google will ask for compensation.  Depending on the keyword you choose, or depending on the amount of times your ad gets clicked on, Google will take on a compensation.  That is why it is so important for you to set up a budget, period of time, and strategic key words so that way you are not investing so much money where you are taking a major loss in your finances.  The beauty is Google is giving you live updates and shares with the Campaign owner where that money is being spent and if it is useful or not to continue the Campaign.  In order to make Campaigns, one must practice till they are close perfection, even if that means they have to try, try, and try again.