Week 9 - MKTG - Pros of Google Adwords

               Last week we talked about what it is like being certified with Adwords/Analytics and the benefits it brings.  This week we will talk about the pros/benefits of having Adwords in someones business.  Let's face it, everyone around the world might not know who Michael Jordan is, but someone has probably told them that if they don't know who he is, they should GOOGLE it, and surly they know what Google is. 
             If Michael Jordan wanted to see how many times his name is searched up in ads, videos, his company and so forth, he came to the right place cause Google Adwords allows you to measure the market performance.  Michael can see how many people clicked on his site, saw his site, which day/hour, which keywords were most important he would be able to know.




Another tool Jordan can use is, if he wants to see in specific regions, who is looking at his shoe company, or steak restaurant.  Adwords can let Michael see specific geographic locations, so if he wants to see his city Chicago, he can see, or if he is in Charlotte then he can analyze and see how many people are searching him up there.  The best part is, Jordan can select a radius which makes it far more accurate than just pressing states, or random areas.