Week 14 - MKTG 349 - The Power and Influence in Google.

           Google AdWord is so powerful , that it can change a small company that has little to no profit, to a company grow 5-10 times as much growth.  That doesn't necessarily mean that every company that uses Google AdWords will succeed, and sales still might be slow,  but without a doubt the cost efficient trends that allow AdWords to be used surly is amazing.  AdWords is not only used for growing a company, or increasing sales, but rather companies can analyze it for research and testing.  Companies can run their ads and see which ones are the most successful, and it can be used to determine different types of ads. 

       In conclusion, the industry we are in, marketing does not have to be forced, and go to door to door.  You can pay for services such as Google AdWord that track , optimize your campaign, and check up on its ROI.  I personally if I had a own business I would definitely use key performance indicators , quality calls to actions, and important factors leading to my performance for paid search campaigns.  One secret many people do not know is if they connect their Analytics and AdWords account, they can help implement the digital marketing connection.