Week 11- MKTG 349- Bid Adjustments!

           Budgeting can get you a long way, and having the right practices for Bid adjustments is for the start.  At the end we want to be able to spend enough and meet our goals of getting enough attention on our website, but without going too overboard.  As I mentioned in the last few blogs the campaigns have different intents and goals, so when analyzing your big adjustments you must be sure of your goals and what you are trying to get out of it.  Are you trying to sell a product at specific times, get noticed during a target audience, or do you just want genuine brand exposure.  Going off of that is if you want to use the Smart bidding, where Google machine optimizes the time, location, audience, basically allowing the owner to bid exactly at the right price.

           Going off of that, Google allows us to manage the bids that are made, from where, type, location, and properly sets limits.  One must not set such high or low limits, because you can miss our on important time opportunities, or be limited to a routine.  As the day changes throughout the day, you can use bid adjustments to make sure you are meeting your goals in the set amount of time and not going over your budget.