Week 5 - MKTG 349 - Monitoring a Campaign

          There are many ways Google allows the owner of a campaign to monitor their profit/loss, amount of times their link has been clicked and so forth.  The first tool it gives is the ability to check a specific number of days ( range ) that the ad has been clicked.  This helps analyze on a bigger scale if the service/product was more popular during months, seasons, specific holidays, or even on a micro level such as weekends were more popular and a specific period of time such as night.  The reason this is beneficial is because many people do not have time to check their campaigns every day.  Sometimes once a week, once a month, and this tool is beneficial to those who don't have time to check every hour and so forth.

        The next tool is the Clicks/CTR.  Every person posting an ad wants to know how many people have clicked on their website.  CTR allows to see how many people clicked on your ad, and calculated out of how many clicked, and how many people bought what the % is.  For example if 1000 people saw an ad and only 10 people clicked it, that is a 1% rate.  The CTR also indicates which keywords are working the best.  The reason this is so important because it helps you identify if you are using good keywords and if your ad is a success.  Without this, the owner would not know the success rate.    These are just some of the few tools Google provides the the owner of a campaign.