Week 10 - MKTG 349 - Help Feature!

            In today's blog we will be talking about the Adword Help Feature which is a very helpful tool that Google has, because Google Adword is not the easiet thing to use.  The tab basically has numerous amounts of information on information that can help better inform the user that uses this platform.  I will go over some of the things you can learn from there.  The first is connecting your keywords with business goals.  It's crazy to think that few keywords can make all the difference between a successful campaign and not.  One must analyze which keyword is parallel to the objective of the ad.  If one does not hold that accountability then they should change the keyword and find something else. 
            Another thing the Help feature does it gets rid of the useless keywords and analyzes which are the most beneficial to you.  Sometimes having less keywords is better than having a clutter of words and them not getting you anywhere.  The Help feature will most certainly help you save money because if you have bad keywords, and customers go on your site, they will not even buy the product, but yet you still have to pay since they went on your website .  These are just some of the tools the Help feature can do.  Overall help better manage your Campaign

 Image result for help feature Google adwords

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