Week 7 - MKTG 349 - Campaign Strategies

          In this chapter, I learned about the strategies of  campaigning and learn how to create a campaign.    Now for those who forgot, a campaign is can be a related ad groups that is used to organize products/services/ and other things that you offer on the google website.  The campaign is to allow customers to visit your website.  Campaigns can have different uses, for example one can be used to increase the click through rate , so more people com to the website, while another can simply be just pure brand exposure. What i s really beautiful about this service is that you can contact Google Adwod support through email , chat or call for general advice.  This helps because if your campaign ad does not go as always, you can improve and try new things.
          Even better is that once a campaign has been ran, Google itself will help offer helpings, and findings to improve your campaign besides the tools and statistics it gives.  What Google does is scans the page the potential customer is suppose to land on and intuitively things of other keywords revolving around the campaign.  Most definitely it is recommended to follow what Google suggests because they are probably using algorithms that analyze what consumers in that market field notice te most.