Athar's Blog

     In life, I learned it is always the small things that can make the biggest differences.  Being certified in Google AdWords/Analytics can boost your resume, help you find a better job, and displays that one is serious of marketing with Google.  By being certified, you must know how to do many things like using extensions, analyzing the best case scenario.  While you are not guaranteed a job by being certified in AdWords/Analytics , you gain a major competitive edge on your competitors because most likely after you get certified, you will continue to use the skills you were taught.  As they say " the more you practice something, the more experienced you get ".           Another beauty is that taking these exams are completely free.  You can take these exams any time you'd like.  This leads to something else.  Google is a big name and if you are certified in something that has the word Google in it, it will g...

          In this chapter, I learned about the strategies of  campaigning and learn how to create a campaign.    Now for those who forgot, a campaign is can be a related ad groups that is used to organize products/services/ and other things that you offer on the google website.  The campaign is to allow customers to visit your website.  Campaigns can have different uses, for example one can be used to increase the click through rate , so more people com to the website, while another can simply be just pure brand exposure. What i s really beautiful about this service is that you can contact Google Adwod support through email , chat or call for general advice.  This helps because if your campaign ad does not go as always, you can improve and try new things.           Even better is that once a campaign has been ran, Google itself will help offer helpings, and findings to improve your campaign besides the tool...

Callout extensions is an extremely useful way of utilizing what the company has to offer.  In short, it allows the consumer to see the company, the website, and a small bio of what it is suppose to look like. Call outs are an ad on because they can make the ad longer and can get more attention of the viewer.  Examples are like below, where they include Free shipping, 24-7 customer service and price matching.  This makes it competitive compared to other companies who do not have those things in.  Without a doubt AdWords call out extension is a no brainer and everyone should use it.  By allowing 3-4 bullet points with a 25 character max for each bullet, as a campaign creater you can use this to advertise and explain things like " special offers " " product benefits " and features.  A lot of times when similar companies have the same types of ads, it comes down to the ad's quality score and that is what is determined in the ranking of where they should...

          There are many ways Google allows the owner of a campaign to monitor their profit/loss, amount of times their link has been clicked and so forth.  The first tool it gives is the ability to check a specific number of days ( range ) that the ad has been clicked.  This helps analyze on a bigger scale if the service/product was more popular during months, seasons, specific holidays, or even on a micro level such as weekends were more popular and a specific period of time such as night.  The reason this is beneficial is because many people do not have time to check their campaigns every day.  Sometimes once a week, once a month, and this tool is beneficial to those who don't have time to check every hour and so forth.         The next tool is the Clicks/CTR.  Every person posting an ad wants to know how many people have clicked on their website.  CTR allows to see how many people clicked on your ad, and ca...

           As easy as it sounds, launching a campaign on Google takes lots of time , and precise details. to make it perfect.  The purpose of  Campaigning is to  help those market in any sorts of field such as  business, politics, salesmen,  and so forth.  The first step of a Campaign is deciding who do you want to target.  The campaign has to be detailed from the point of age , economic/social class,  time of day,  which parts of the world, start and end date of the campaign, specific keywords and so forth.  The goal of the Google AdWords Campaign or best strategy to have the most success is to look at it from the perspective of a potential customer.  Ask questions like " what would they search for " , " what exactly would they type " and so forth.         Now, one must remember that when launching a campaign, Google will ask for compensation.  Depending on the k...

In the second chapter of this book, we learn about a beautiful concept called CPC, which is known as cost per click and the effects it brings to Google AdWords.  There are millions of companies out there trying to market themselves out there and competing against each other to be the first result when being searched in platforms like Google, Yahoo, Bing, etc.  To better explain it, all these companies compete for certain " key words " the consumer types for their company to be searched as the top result.  They compete by bidding money in return who will get the better search position than the company that bids a small amount of $.  This is a picture example of how CPC works Let's be real here.  Every view a company gets on a website isn't a guaranteed sale and costs the company a small amount, however the fact that more people see the add/ or go on your website means more people view it, people are known of it, and we as humans are such social creatures ...

As a Finance Major, I always considered Marketing to be just advertising on poster boards, or large companies making posters to sell their next big product.  I also viewed marketing as people making designs and that was it.  However after reading this chapter, I learned there is much more to marketing, and how much money companies like Google/FB can make from the world of marketing. I never heard of Google AdWords, and was amazed that all the times I have used Google, the companies that I have worked for, been on, and just casually browse through the internet, there is a reason why some of the websites are on the top and why some are never shown.  For example, I am a financial planner for Northwestern Mutual, so when I search up the word Life Insurance , it shows StateFarm not because they are the best but rather they pay the ads to be on the top so that if people want Life Insurance, they will go to them.   In 2017, marketing and ad optimization is v...