Week 3 " Cost Per Click

In the second chapter of this book, we learn about a beautiful concept called CPC, which is known as cost per click and the effects it brings to Google AdWords.  There are millions of companies out there trying to market themselves out there and competing against each other to be the first result when being searched in platforms like Google, Yahoo, Bing, etc.  To better explain it, all these companies compete for certain " key words " the consumer types for their company to be searched as the top result.  They compete by bidding money in return who will get the better search position than the company that bids a small amount of $. 

This is a picture example of how CPC works

Let's be real here.  Every view a company gets on a website isn't a guaranteed sale and costs the company a small amount, however the fact that more people see the add/ or go on your website means more people view it, people are known of it, and we as humans are such social creatures that word will spread if there is something many people want from that website.  That is the true beauty in my opinion of CPC and the value it brings to the company.  People looking to buy a service/product will buy regardless, but the consumers who are not sure and don't know where to go; that market of consumers is so large that having CPC changes the game for any company.