Week 2- The World of Marketing

As a Finance Major, I always considered Marketing to be just advertising on poster boards, or large companies making posters to sell their next big product.  I also viewed marketing as people making designs and that was it.  However after reading this chapter, I learned there is much more to marketing, and how much money companies like Google/FB can make from the world of marketing.

I never heard of Google AdWords, and was amazed that all the times I have used Google, the companies that I have worked for, been on, and just casually browse through the internet, there is a reason why some of the websites are on the top and why some are never shown.  For example, I am a financial planner for Northwestern Mutual, so when I search up the word Life Insurance , it shows StateFarm not because they are the best but rather they pay the ads to be on the top so that if people want Life Insurance, they will go to them.  

In 2017, marketing and ad optimization is very important, and as an average millennial, I think most people view marketing as something simple and do not know the depths companies do to brand their product.  I look forward to learn a lot about these marketing tools, and hopefully one day learn to use them myself and teach others.