Athar's Blog

           Google AdWord is so powerful , that it can change a small company that has little to no profit, to a company grow 5-10 times as much growth.  That doesn't necessarily mean that every company that uses Google AdWords will succeed, and sales still might be slow,  but without a doubt the cost efficient trends that allow AdWords to be used surly is amazing.  AdWords is not only used for growing a company, or increasing sales, but rather companies can analyze it for research and testing.  Companies can run their ads and see which ones are the most successful, and it can be used to determine different types of ads.         In conclusion, the industry we are in, marketing does not have to be forced, and go to door to door.  You can pay for services such as Google AdWord that track , optimize your campaign, and check up on its ROI.  I personally if I had a own business I would definitely use key pe...

           As I mentioned in previous blogs the importance of keywords is so vital to a Campaigns success. In this blog I shall go into a deeper depth, and give practical advice on how to use them strategically and make the most out of them.  With that being said, there are numerous analysis, so I shall do my best and try to explain all of them.           The first and most important thing to do is think like a customer.  A business owner and a customer think completely opposite and sometimes the most successful types of businesses succeed in their industry because they know that instead of posting their product as it is, they search up things like a customer want such as " pink running shoes " and make their keywords detailed enough unlike general terms.             The second thing to do is sometimes  make " target keywords ".  Yes like I mentioned in the last paragraph is t...

          We must constantly review our campaign, whether it be every day, per week, or even once a month.  It is vital for us to keep track and understand the success and failures of our business.  The first thing we should look at is our time frame.  We want to see when was our ad the most popular.  Could it be Friday nights? Could it be the weekend, we will never know.  Sometimes we might want to see day vs. night so setting a time frame is very important.  The reason for this is you can analyze different trends and see how many clicks happened, amount spent on this day vs that day.  The beauty is that their are many different types of options that can be done in scenarios.  However this is only just the beginning.          Google not only lets you monitor the campaigns through clicks, but can go into details of specific ads and keywords, so if few keywords are not working you can get rid of t...

           Budgeting can get you a long way, and having the right practices for Bid adjustments is for the start.  At the end we want to be able to spend enough and meet our goals of getting enough attention on our website, but without going too overboard.  As I mentioned in the last few blogs the campaigns have different intents and goals, so when analyzing your big adjustments you must be sure of your goals and what you are trying to get out of it.  Are you trying to sell a product at specific times, get noticed during a target audience, or do you just want genuine brand exposure.  Going off of that is if you want to use the Smart bidding, where Google machine optimizes the time, location, audience, basically allowing the owner to bid exactly at the right price.            Going off of that, Google allows us to manage the bids that are made, from where, type, location, and properly sets limits.  One...

            In today's blog we will be talking about the Adword Help Feature which is a very helpful tool that Google has, because Google Adword is not the easiet thing to use.  The tab basically has numerous amounts of information on information that can help better inform the user that uses this platform.  I will go over some of the things you can learn from there.  The first is connecting your keywords with business goals.  It's crazy to think that few keywords can make all the difference between a successful campaign and not.  One must analyze which keyword is parallel to the objective of the ad.  If one does not hold that accountability then they should change the keyword and find something else.              Another thing the Help feature does it gets rid of the useless keywords and analyzes which are the most beneficial to you.  Sometimes having less keywords is better than having...

               Last week we talked about what it is like being certified with Adwords/Analytics and the benefits it brings.  This week we will talk about the pros/benefits of having Adwords in someones business.  Let's face it, everyone around the world might not know who Michael Jordan is, but someone has probably told them that if they don't know who he is, they should GOOGLE it, and surly they know what Google is.               If Michael Jordan wanted to see how many times his name is searched up in ads, videos, his company and so forth, he came to the right place cause Google Adwords allows you to measure the market performance.  Michael can see how many people clicked on his site, saw his site, which day/hour, which keywords were most important he would be able to know. Another tool Jordan can use is, if he wants to see in specific regions, who is looking at his shoe company, or st...