Athar's Blog

In the second chapter of this book, we learn about a beautiful concept called CPC, which is known as cost per click and the effects it brings to Google AdWords.  There are millions of companies out there trying to market themselves out there and competing against each other to be the first result when being searched in platforms like Google, Yahoo, Bing, etc.  To better explain it, all these companies compete for certain " key words " the consumer types for their company to be searched as the top result.  They compete by bidding money in return who will get the better search position than the company that bids a small amount of $.  This is a picture example of how CPC works Let's be real here.  Every view a company gets on a website isn't a guaranteed sale and costs the company a small amount, however the fact that more people see the add/ or go on your website means more people view it, people are known of it, and we as humans are such social creatures ...

As a Finance Major, I always considered Marketing to be just advertising on poster boards, or large companies making posters to sell their next big product.  I also viewed marketing as people making designs and that was it.  However after reading this chapter, I learned there is much more to marketing, and how much money companies like Google/FB can make from the world of marketing. I never heard of Google AdWords, and was amazed that all the times I have used Google, the companies that I have worked for, been on, and just casually browse through the internet, there is a reason why some of the websites are on the top and why some are never shown.  For example, I am a financial planner for Northwestern Mutual, so when I search up the word Life Insurance , it shows StateFarm not because they are the best but rather they pay the ads to be on the top so that if people want Life Insurance, they will go to them.   In 2017, marketing and ad optimization is v...